People often ask how their tender can be made to stand out against the rest of the submissions. There are many theories on how you can make it happen, but speaking from 15 years of actual buying experience I would say you need two things, firstly to be able to actual meet the requirements. Secondly you need to have a “wow factor”, which makes the buyer stop and think “that’s really good”
Here at Ocurem we call these wow factors, simply because it makes your bid submission stand out from the rest. There are literally thousands of things that you can do or offer which will make your bid have a wow factor, but as a starting point these are some to get you thinking…
- Consider how payment will be made, can you offer milestones? or an innovative way for paying which is easier?
- Delivery is always a key feature, even for services, what makes your delivery better, quicker, or simply different?
- Service, how can you differentiate? Can you offer longer hours opening? 24 hour support? 3 hour turnaround? spare parts held on site? Disabled access? signed performances?
With some thought, each of the above points can really become your wow factor, so have a think the next time you are completing a bid and before your write your submission, determine your wow factor and stitch this through your bid submission.
